The Ask:
Dri-Fit is an ingredient brand created by
First Quality. While this technology is well-known
among many third-party/store brands for providing
a high-quality product at an affordable price, this
was the first time that Dri-Fit was introduced to the
general public. In addition to the landing page design,
our team crafted a media spot that quickly garnered
over 3 million views on YouTube.