The Ask:
In September 2015, the United Nations General Assembly
adopted the 2030 Agenda for Sustainable Development that
includes 17 Sustainable Development Goals (SDGs). Little x
Little (pronounced Little by Little) was an initiative that
brought together six of the world's largest advertising holding
companies to raise awareness about these topics. The goal was to
engage "mission-driven" young individuals to carry out small
acts on a regular basis that tied to these topics, to prove that
such behavior can have a larger impact than that of a more general
goal focused on a larger entity. I focused on experience design and
front-end development for the campaign website.
Awards: 2018 Global Leadership Award, United Nations. 2018 OMMA Online Marketing Award, Activism/Public Service.