The Ask:
This project consisted of a full site re-design for
SaveTheFood.com, a collaboration between the Ad Council and
National Resources Defense Council focused on reducing food
waste. The re-launch was centered on transitioning the site
from an awareness campaign hub to launching an actionable
resource, 'Meal Prep Mate', which enabled consumers to efficiently
meal prep based on their specific nutritional needs. My role included
experience strategy, wire frame creation, and front and back end development.
Awards: 2018 Digiday Best Social Good Campaign.